Gator Nation is insatiable. For outsiders, it sometimes seems that nothing less than national championships will satisfy University of Florida football fans. Present head coach Urban Meyer hasn't quite delivered on that lofty wish, but he has come close, leading the Gators to two BCS titles in three years. How, you might ask, does this 45-year-old gridiron genius do it? To scope out the answer, journalist Buddy Martin interviewed UF players and assistant coaches, listened to Meyer's headset conversations in the coaching booth, and eavesdropped on his halftime locker-room strategy sessions. Urban's Way reveals what he learned on his extended fly-on-the-wall mission.