Narrated by the author.

With 20 years of research into the psychology of influence, Robert Cialdini is an expert in persuasion. He helps you recognize the six principles of influence and how to put them to work, so that you can ask for and receive cooperation, approval, and compliance in any business situation.

Description: 2 sound cassettes (180 min.) : analog, stereo., Dolby processed.
Contents:
Tape 1. The principle of reciprocity ; The principle of scarcity --
Tape 2. The principles of authority and consensus ; The principles of commitment & consistency and liking.