How to Ask Survey Questions
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This volume guides readers in determining a feasible number of survey questions, preparing appropriately worded questions for participants and...
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This volume guides readers in determining a feasible number of survey questions, preparing appropriately worded questions for participants and standardizing the response choice. It also covers issues such as: how to understand a survey's cultural, psychological, economic, and political context; how to ask questions about knowledge, attitudes, and behaviors; how to avoid negative phrasing and biasing words; and how to distinguish among response formats that use nominal, ordinal, and numerical measurement.
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- Edition:1
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- ISBN10:0803957459
- ISBN13:9780803957459
- kindle Asin:0803957459
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