Marketing Management Books Categories

Marketing Management Categories Books ListMarketing Management Books Categories

Marketing Management (Hardcover)

Marketing Management (Hardcover)

Marketing Management (Hardcover)

By: Philip Kotler

Principles of Marketing (Hardcover)

Principles of Marketing (Hardcover)

Principles of Marketing (Hardcover)

By: Philip Kotler

Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)

Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)

Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)

By: Jim Collins

Ten Deadly Marketing Sins: Signs and Solutions (Hardcover)

Ten Deadly Marketing Sins: Signs and Solutions (Hardcover)

Ten Deadly Marketing Sins: Signs and Solutions (Hardcover)

By: Philip Kotler

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (Hardcover)

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (Hardcover)

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (Hardcover)

By: Philip Kotler

View More

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)

By: Laura Ries

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)

By: Al Ries

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)

By: W. Chan Kim

Manajemen Pemasaran - Jilid 2 (Paperback)

Manajemen Pemasaran - Jilid 2 (Paperback)

Manajemen Pemasaran - Jilid 2 (Paperback)

By: Philip Kotler

Decoded: The Science Behind Why We Buy (Kindle Edition)

Decoded: The Science Behind Why We Buy (Kindle Edition)

Decoded: The Science Behind Why We Buy (Kindle Edition)

By: Phil P. Barden

Hooked: How to Build Habit-Forming Products (Hardcover)

Hooked: How to Build Habit-Forming Products (Hardcover)

Hooked: How to Build Habit-Forming Products (Hardcover)

By: Nir Eyal

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Hardcover)

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Hardcover)

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Hardcover)

By: Mark Jeffery

Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)

Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)

Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)

By: Donald Miller

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer (Paperback)

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer (Paperback)

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer (Paperback)

By: Carl Sewell

The Art of Social Media: Power Tips for Power Users (Hardcover)

The Art of Social Media: Power Tips for Power Users (Hardcover)

The Art of Social Media: Power Tips for Power Users (Hardcover)

By: Guy Kawasaki

Rework (Hardcover)

Rework (Hardcover)

Rework (Hardcover)

By: Jason Fried

Positioning: The Battle for Your Mind (Paperback)

Positioning: The Battle for Your Mind (Paperback)

Positioning: The Battle for Your Mind (Paperback)

By: Al Ries

Competitive Strategy: Techniques for Analyzing Industries and Competitors (Hardcover)

Competitive Strategy: Techniques for Analyzing Industries and Competitors (Hardcover)

Competitive Strategy: Techniques for Analyzing Industries and Competitors (Hardcover)

By: Michael E. Porter

Marketing Warfare (Hardcover)

Marketing Warfare (Hardcover)

Marketing Warfare (Hardcover)

By: Al Ries

In Search of Excellence: Lessons from America's Best-Run Companies (Paperback)

In Search of Excellence: Lessons from America's Best-Run Companies (Paperback)

In Search of Excellence: Lessons from America's Best-Run Companies (Paperback)

By: Thomas J. Peters

The Entrepreneurial Manager (The Penguin Business Library)

The Entrepreneurial Manager (The Penguin Business Library)

The Entrepreneurial Manager (The Penguin Business Library)

By: A.L. Minkes

Marketing Research: Measurement and Method (Paperback)

Marketing Research: Measurement and Method (Paperback)

Marketing Research: Measurement and Method (Paperback)

By: Donald S. Tull

Бессознательный брендинг: Использование в маркетинге новейших достижений нейробиологии (Азбука-Бизнес) (Russian Edition)

Бессознательный брендинг: Использование в маркетинге новейших достижений нейробиологии (Азбука-Бизнес) (Russian Edition)

Бессознательный брендинг: Использование в маркетинге новейших достижений нейробиологии (Азбука-Бизнес) (Russian Edition)

By: Дуглас Ван Прает

Marketing (Paperback)

Marketing (Paperback)

Marketing (Paperback)

By: David Mercer

Sales and Distribution Management (Paperback)

Sales and Distribution Management (Paperback)

Sales and Distribution Management (Paperback)

By: Tapan K. Panda

Porter's Five Forces: Understand competitive forces and stay ahead of the competition (Management & Marketing Book 1)

Porter's Five Forces: Understand competitive forces and stay ahead of the competition (Management & Marketing Book 1)

Porter's Five Forces: Understand competitive forces and stay ahead of the competition (Management & Marketing Book 1)

By: 50Minutes

View More

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (ebook)

By: J. Noel Kapferer

View More

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

By: Jean-Noël Kapferer

Marketing Plans, Sixth Edition: How to prepare them, how to use them (Paperback)

Marketing Plans, Sixth Edition: How to prepare them, how to use them (Paperback)

Marketing Plans, Sixth Edition: How to prepare them, how to use them (Paperback)

By: Malcolm McDonald

Key Account Management: A Definitive Guide (Paperback)

Key Account Management: A Definitive Guide (Paperback)

Key Account Management: A Definitive Guide (Paperback)

By: Malcolm McDonald

Market Segmentation: How to do it, how to profit from it (Paperback)

Market Segmentation: How to do it, how to profit from it (Paperback)

Market Segmentation: How to do it, how to profit from it (Paperback)

By: Malcolm McDonald

Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)

Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)

Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)

By: Neil T. Bendle

Distribution Channels: Behavioural Dimensions (Paperback)

Distribution Channels: Behavioural Dimensions (Paperback)

Distribution Channels: Behavioural Dimensions (Paperback)

By: Louis W. Stern

Career's Quest: Proven Strategies for Mastering Success in Your Profession: Networking and Building Professional Relationships (Paperback)

Career's Quest: Proven Strategies for Mastering Success in Your Profession: Networking and Building Professional Relationships (Paperback)

Career's Quest: Proven Strategies for Mastering Success in Your Profession: Networking and Building Professional Relationships (Paperback)

By: Shubham Shukla

Marketing in Venus (Paperback)

Marketing in Venus (Paperback)

Marketing in Venus (Paperback)

By: Hermawan Kartajaya

Managing Oneself (Harvard Business Review Classics)

Managing Oneself (Harvard Business Review Classics)

Managing Oneself (Harvard Business Review Classics)

By: Peter F. Drucker

The Essential Drucker (Paperback)

The Essential Drucker (Paperback)

The Essential Drucker (Paperback)

By: Peter F. Drucker

Innovation and Entrepreneurship (Paperback)

Innovation and Entrepreneurship (Paperback)

Innovation and Entrepreneurship (Paperback)

By: Peter F. Drucker

Management: Tasks, Responsibilities, Practices (Paperback)

Management: Tasks, Responsibilities, Practices (Paperback)

Management: Tasks, Responsibilities, Practices (Paperback)

By: Peter F. Drucker

Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research)

Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research)

Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research)

By: Bertil Hulten

The Lean Strategy: Using Lean to Create Competitive Advantage, Unleash Innovation, and Deliver Sustainable Growth (Hardcover)

The Lean Strategy: Using Lean to Create Competitive Advantage, Unleash Innovation, and Deliver Sustainable Growth (Hardcover)

The Lean Strategy: Using Lean to Create Competitive Advantage, Unleash Innovation, and Deliver Sustainable Growth (Hardcover)

By: Michael Ballé

Marketing Strategy (Hardcover)

Marketing Strategy (Hardcover)

Marketing Strategy (Hardcover)

By: Steven P. Schnaars

STRATEGY FOR A NETWORKED WORLD (Hardcover)

STRATEGY FOR A NETWORKED WORLD (Hardcover)

STRATEGY FOR A NETWORKED WORLD (Hardcover)

By: RAMIREZ RAFAEL

One Step Ahead: Keeping Your Company Competitive (Hardcover)

One Step Ahead: Keeping Your Company Competitive (Hardcover)

One Step Ahead: Keeping Your Company Competitive (Hardcover)

By: Andrew Campbell

The Behavioral Foundations of Strategic Management (ebook)

The Behavioral Foundations of Strategic Management (ebook)

The Behavioral Foundations of Strategic Management (ebook)

By: Philip Bromiley

Corporate Strategy: Tools for Analysis and Decision-Making (Hardcover)

Corporate Strategy: Tools for Analysis and Decision-Making (Hardcover)

Corporate Strategy: Tools for Analysis and Decision-Making (Hardcover)

By: Phanish Puranam

Global Business Strategy: A Systems Approach (Hardcover)

Global Business Strategy: A Systems Approach (Hardcover)

Global Business Strategy: A Systems Approach (Hardcover)

By: Asterios G. Kefalas

Competition and Entrepreneurship (Paperback)

Competition and Entrepreneurship (Paperback)

Competition and Entrepreneurship (Paperback)

By: Israel M. Kirzner