Joan Fernandez is a historical fiction author, speaker, and former senior marketing executive dedicated to elevating the overlooked stories of courageous women who shaped history—often from the margins.

Her debut novel, Saving Vincent: A Novel of Jo van Gogh (April 2025), tells the remarkable true story of Jo van Gogh—Theo’s widow, mother, and art dealer who preserved Vincent van Gogh’s legacy and helped elevate his work to international acclaim.

“Saving Vincent... forces readers to become deeply invested in Jo as a woman, creating an unforgettable portrait of resilience and passion.” — 2025 Readers' Favorite Book Awards Gold Medalist in Historical – Personage.

Joan is also the author of “A Parisian Daughter,” about a defiant young socialite, featured in the award-winning anthology Feisty Deeds: Historical Fictions of Daring Women.

Through her weekly Substack newsletter, Digging In with Joan Fernandez, Joan explores themes of women’s strength, second acts, and the quiet power of persistence. Her essays blend personal storytelling with historical insights—perfect for readers who see books as a source of inspiration, connection, and growth.

Her 30-year marketing career culminated in a role as senior marketing executive and general partner at Edward Jones, where she led teams in investment communications and market research. She now lives between St. Louis and Sedona, Arizona, where she enjoys spirited conversation, storytelling with her grandkids, and meaningful meals with her Cuban husband.

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