Dr. Peter McGraw is a bachelor, behavioral economist, and business school professor at the University of Colorado, Boulder.

He hosts the podcast Solo-The Single Person’s Guide to a Remarkable Life, he writes for Single Insights – The Science of Solos, and hosts The Solo Salon. His latest book, Solo: Building a Remarkable Life of Your Own, launches in 2024.

As a global expert on the scientific study of humor, McGraw founded the Humor Research Lab (aka HuRL) and has spent more than fifteen years examining the antecedents and consequences of humor. In 2014, he co-authored The Humor Code: A Global Search for What Makes Things Funny. In 2020, he authored: Shtick to Business: What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career.

As a marketing and psychology professor at the University of Colorado, Boulder, McGraw has completed research that has been covered by The New York Times, Wall Street Journal, NPR, BBC, TIME, CNN, Wired, and Harvard Business Review. McGraw has also written for Slate, Wired, Fortune, Huffington Post, and Psychology Today.

McGraw teaches graduate courses in Behavioral Economics for the University of Colorado, Boulder and MBA courses in Marketing Management for London Business School, University of California, San Diego’s Rady School, and University of Colorado, Boulder.

He has spoken at Fortune 500 companies, public events, and universities around the world.