Aliza Licht is an award-winning marketer, two-time bestselling author, podcaster, and personal branding expert. She is the author of Leave Your Mark and On Brand, and has advised millions through her books, podcast, and media features, including Good Morning America, Harvard Business Review, The New York Times, and The Wall Street Journal.

She is the founder of LEAVE YOUR MARK, a multimedia brand and consultancy, and leverages over two decades of experience in marketing, communications, and digital strategy within the fashion industry.

Licht is the creator of The Daily Salad: Today’s News, Chopped and Seasoned, and is now releasing her debut fashion novel, Off the Record: Secrets of a 90s Fashion Insider in New York, in real time on Substack.

A former fashion executive, she created and was the voice behind DKNY PR GIRL, the anonymous social media phenomenon that built a global following of over 1.5 million and helped define modern brand storytelling. She is widely recognized as a pioneer in social media and personal branding.

Her work has earned numerous accolades, including being named one of TIME’s “Six Women Who Rule the Fashion World,” Business Insider’s “Top 20 Most Innovative Career Coaches,” and The New York Times’ “America’s Next Top Mentors.”